The project brief was to create a new, unique space for Furla in Milan and Buenos Aires. Considering today’s needs and the dynamics of the fashion industry, the idea was to create a flexible space. The concept was to create a showroom whose premise is the softness of the leather, the brass details of the Furla brand products and the strict Italian rhythm and dynamism. The two Furla spaces are designed without furniture and are intended to accompany the collections with their organic ambience and strong verticality in such a way that they are dynamically enhanced by temporary installations that would create a powerful experience for each visitor.